Kendo Brands
Senior Manager, Customer Data and Insights (Finance)
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
RESPONSIBILITIES
Research, analyze, and report on direct-to-consumer (DTC) customer data trends across multiple brands to gather marketing insights that drive business growth; maintain a customer data platform, data visualization platform, other key reporting tools used by senior-level internal stakeholders for decision-making purposes; collaborate with e-commerce and other marketing analysts to drive and support direct-to-consumer marketing analytics for beauty product branding and wholesaling; define key performance indicators (KPIs) and reporting parameters to align with project plans, scope, and overall campaign strategies; utilize customer relationship management (CRM) systems, marketing automation tools, and advanced Excel to gather and organize large volumes of data for customer segmentation, forecasting, cohort analysis, and product sales analysis; conduct CRM performance reporting and dashboarding, with a focus on data capture, repeat purchase/churn rates, and loyalty performance measurement for DTC partnerships; collaborate with e-commerce stakeholders to develop and run analyses for key projects including campaign reporting, audience segmentation, customer satisfaction, budget forecasting, and product launches for beauty brand development and wholesaling.
REQUIREMENTS