Marketing Analytics Specialist (Finance)

Nemours Children's Health Digital Analytics team is growing and seeking a Marketing Analytics Specialist to join our Nemours Children's Health team in Wilmington, DE. This can be a hybrid/remote position.

Key functions of the role:

• ability to transform complex data into actionable insights that drive strategic
• experience sharing insights to leadership across the organization marketing decisions
• strong analytical background
• proficiency in data visualization tools
• passion for uncovering trends that influence marketing effectiveness and user experience
• excellent verbal and written communication skills

Preferably based in Delaware, we are open to hybrid or remote workers, but the candidate is expected to work east coast hours

Collect, analyze, and interpret digital and marketing data from various sources to generate insights on campaign performance and customer behavior.

Develop and maintain comprehensive reports and dashboards to monitor key performance indicators (KPIs) and metrics.

Collaborate with cross-functional teams to identify data needs and support data-driven decision-making.

Present findings and recommendations to stakeholders in a clear and concise manner.

Create beautiful, impactful presentations to communicate insights to leaders across the enterprise.

Requirements

Bachelor's Degree

Minimum of 5 years of analytics experience creating, reporting and identifying insights is required; 7+ years is preferred.

Experience with two or more of the following platforms is required: SQL, Salesforce Marketing Cloud Intelligence (Datorama), or PowerPoint

Experience in Adobe Customer Journey Analytics and Marketing Analytics experience preferred.