Portfolio Marketing Manager, Employer Services (Finance)
Equifax Workforce Solutions (EWS) is seeking a dynamic and experienced product marketing professional to join our Portfolio Marketing team. In this role, you will be responsible for developing positioning, content and supporting marketing plans for a set of Employer Services products.
You will work closely with Employer Services product, marketing and sales stakeholders to drive demand for HR compliance focused solutions that span the employee lifecycle (onboarding, active and offboarding). The ideal candidate will have a deep understanding of product marketing principles, experience in marketing project management, and proactive communication skills. Experience in marketing data-driven software solutions to the HR industry is also preferred.
What you'll do:
- Develop and maintain product marketing content, such as, but not limited to, messaging guides, product sheets, sales presentations, talking points and selling briefs
- Build and maintain strong relationships with internal stakeholders and decision makers, serving as a trusted advisor and advocate for Employer business priorities
- Collaborate with marketing team members to develop and execute integrated marketing campaigns
- Support the New Product Innovation (NPI) product launch process, ensuring accuracy, consistency and timeliness of launch deliverables
- Manage and update product marketing content in EWS Digital Asset Management library
- Lead and/or support product sales enablement activities as necessary
- Provide regular updates on work status and projects to Portfolio Marketing leadership
- May present marketing strategies, campaign plans and results to leadership, while seeking feedback to gather diverse perspectives and ensure alignment
- Produce engaging thought leadership content for speaking engagements and webinars
- Assist in the creation of marketing playbooks and strategy briefs
- Bachelor's degree in marketing, finance, communications, or similar field required
- 3-5 years of experience in a B2B marketing role in a complex business environment, including extensive experience with product launches and sales/marketing campaigns
- Have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities
- Experience in the HR technology industry. Specific experience with HR compliance and/or benefits solutions, such as Form I-9 or the Affordable Care Act (ACA)
- Pragmatic Institute training and Product Marketer certifications
- Familiarity with Equifax products and solutions
- A passion for data-driven marketing
- Work experience in a highly matrixed organization
- Ability to make fact-based decisions and adjust plans accordingly to meet the needs of the organization
- A growth-oriented mindset to manage and implement change effectively
- Strong capability to define and simply communicate the value proposition of product portfolios and brands for markets and segments
- Excellent written and verbal skills with sensitivity to diversity of internal and external audiences
- Ability to develop effective working relationships with peers, managers, and senior management within and across organizational lines
- Ability to adjust to new, changing or ambiguous situations and changing priorities within the business and the marketplace
- Initiates and takes responsibility for own development
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