Associate Director, Digital Marketing (Finance)

Overview
Reporting into the Senior Director, Consumer Marketing, the Associate Director of Digital Marketing is responsible for developing and executing digital marketing strategies to promote and enhance the brand's online presence. This position requires a deep understanding of the pharmaceutical industry, digital media and marketing trends, social media platforms and ability to interpret and leverage reporting analytics insights.
Responsibilities

• Develop and implement comprehensive consumer digital marketing strategies aligned with overall brand objectives.
• Collaborate with cross-functional teams to integrate digital initiatives into broader marketing campaigns.
• Oversee and manage all social media channels, ensuring a consistent and engaging online presence.
• Create and execute social media campaigns to drive brand awareness, engagement, and lead generation.
• Develop and curate high-quality digital content for various platforms, adhering to regulatory guidelines in the pharmaceutical industry.
• Coordinate with internal teams and external agencies to ensure content is aligned with brand messaging.
• Utilize analytics tools to track and analyze the performance of digital marketing campaigns.
• Provide regular reports and insights to optimize strategies and improve ROI.
• Ensure all digital and social media activities comply with industry regulations and company policies.
• Collaborate with legal and regulatory teams to review and approve digital content.

Minimum Job Requirements Qualifications

• Bachelor's degree; Advanced degree (MBA, Masters, etc.) is a plus.
• Minimum of seven (7) years of experience in digital agency, marketing, sales, or related function with specialization in the pharmaceutical industry.
• Sound experience in, consumer omnichannel marketing, search engine optimization, marketing database, email, SMS, social media, and display advertising campaigns.
• Strong understanding of the multiple channels of customer engagement across varied customers (i.e., HCP, consumer, patient, payer) including how channels can be used effectively in an integrated manner to provide cross-channel customer journeys.
• Experience with digital landscape and development of digital patient journeys.
• Knowledge of website and advertising analytics tools, staying up to date with the latest trends & best practices in online marketing and measurement.
• Launch experience preferred.

Competencies

• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication skills and ability to interface with all levels of colleagues, management, and outside agencies.
• Technology savvy, business oriented and nimble learning abilities.
• Ability to lead through influence and use teamwork to work cooperatively toward most effective solutions.

Other Requirements

• Ability and willingness to travel approximately 10-20% of the year.
• Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week.

Essential Physical and Mental Requirements

• Ability to articulate clearly and conduct verbal presentations with large and small audiences.
• Ability to travel via automobile and/or airplane.
• Ability to view video display terminal images
• Ability to operate a computer keyboard and telephone.
• Ability to sit for extended periods of time - up to four (4) hours at a time.
• Ability to lift, tug, pull up to fifteen (15) pounds.

To be considered for this position, you must apply and meet the requirements of this opportunity. We look forward to reviewing your resume & qualifications.DisclaimerThe job description is not designed to cover or contain a comprehensive listing of requirements, duties or responsibilities that are required of the employee. Other requirements, duties and responsibilities may change or be assigned at any time with or without notice. You acknowledge and agree that information described herein may be disclosed to applicable regulatory authorities, alliance partners and/or third-party service providers as necessary for Shionogi to fulfil its obligations under applicable laws, including but not limited to compliance with regulatory inspections and/or audits.
EEO
Shionogi Inc. is an equal opportunity/affirmative action employer.All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, marital status, national origin, age, ancestry, citizenship, disability, genetic information, status as a disabled veteran, a recently separated veteran, Active Duty Wartime or Campaign Badge Veterans, and Armed Forces Service Medal Veterans, or any other characteristic protected by applicable law.It is the policy of Shionogi Inc. to undertake affirmative action in compliance with all federal, state, and local requirements to recruit a diverse pool of applicants and to ensure that our employment practices are, in fact, non-discriminatory.If you are qualified individual with a disability or a disabled veteran, you may request a reasonable accomodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request accomodations by calling 973-307-3550 or by sending an email to ShionogiHR@shionogi.com.