For over 20 years, we have been the industry leader in application delivery. Now, we're also helping our customers thrive on any architecture and across any multi-cloud environment in the AI era. F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customers—enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences that are changing the world. 

But our success isn't driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and it's producing exceptional results—not only for our customers, but also for our employees. We understand that your life is about more than just work, so we're committed to a culture that supports your whole life. 

Job Description  

The Brand Strategy team is dedicated to driving and cultivating improved perception of F5 as a market leader and innovator through customer-centric approaches. The team is responsible for storytelling (making it easy to understand who F5 is), enablement (making it easy for teams to talk about F5 with consistency), and intelligence (listening, learning, and driving iteration). 

As a key member of the Brand Strategy team, the Brand Strategist will be focused on facilitating research, measuring brand health, maintaining brand standards, and evangelizing these items across the organization. This role will be collaborating with internal teams across all geographies. We work closely with Business Units, Digital, Integrated Marketing, Comms, AR, HR, Global Good, Events, Customer Experience, Sales, Professional Services and other organizational specialists to ensure our brand initiatives are strategically aligned to business strategies, customer needs, and product features.   

The ideal candidate will be able to:   

• Lead brand health research biannually and quarterly with an emphasis on co-creating actionable findings from the data 
• Restructure research approach as needed to increase confidence in outcomes  
• Share insights from research internally, focusing on actionability 
• Maintain performance dashboard, partnering cross-functionally to incorporate key metrics 
• Coordinate with other F5 teams gathering research to enhance our insights from collective data 
• Collaborate with Creative team to maintain brand standards, keeping resources up to date 
• Articulate the F5 Brand Strategy to multiple audiences 
• Flex between articulating technical acumen and customer insight, changing altitude based on audience 
• Work closely with campaign, digital and experiential teams to infuse the F5 POV into content across key channels 
• Evangelize F5 POV by hosting workshops and insight sessions  

Knowledge, Skills and Abilities   

• Ability to see the big picture and the details all at once (e.g. brand and business strategy)   
• Understanding of strategic brand concepts including brand architecture, sub-branding, and product portfolio management  
• Experience in fielding and/or analyzing qualitative and quantitative research 
• Knowledge of branding and positioning fundamentals  
• Excellent writing, editing, presentation, and communication skills, with high attention to detail  
• Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company  

Qualifications  

• 3-5  years of real-world brand management experience with the care and nurturing of a publicly visible brand  
• Technology experience or knowledge of B2B, applications and open source is a plus  
• Excellent market or brand research experience  
• Experience working with creative teams/agencies or vendors is a plus   
• Ability to listen, be nimble and adapt quickly to strategic changes   
• Team player who can independently drive processes and tight timelines successfully   

Physical Demands and Work Environment:   

• Duties are performed in a normal office environment while sitting at a desk or computer table.  Duties require the ability to utilize a computer, communicate over the telephone, and read printed material. 
• Duties may require the ability to travel via automobile or airplane, approximately 10% of the time spent traveling.