Prudential Ins Co of America
VP, Marketing Strategy and Performance Marketing (Marketing)
Job Classification:
Marketing & Communications - MarketingVP, Marketing Strategy and Performance Marketing
Prudential is seeking an innovative, experienced, data-driven Vice President of Marketing Strategy and Performance Marketing to join the US Businesses (USB) Digital and Marketing Team. This newly created, high impact role, reporting into the Chief Digital and Marketing Officer, will be responsible for developing holistic, performance-driven, digital marketing strategies to expand and optimize our presence and growth in the digital landscape, and deliver on B2C and B2B KPIs including customer/client acquisition and revenue growth. This role will partner with our Retirement Strategies (RS), Individual Life Insurance (ILI), Prudential Advisors (PA), and Group Insurance (GI) Business Units (BUs), BU Chief Marketing Officers (CMOs), and marketing capability leads to develop and implement these growth strategies. The ideal candidate is a strategic thought leader with a passion for digital marketing and a proven track record of achieving key performance metrics and driving business growth through innovative data-driven digital marketing strategies and channel optimization. They will be able to create a strategic, compelling story out of insights and into creative product campaigns and digital performance. This candidate should possess deep expertise in digital marketing strategy and performance marketing, and a detailed understanding of digital marketing channels, analytics, along with a strategic mindset to optimize marketing plans and campaigns for maximum impact.
What You Can Expect:
Marketing Strategy Development:
Performance Marketing Delivery:
Leadership and Influence:
What You'll Need:
What We Offer You:
To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
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Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $207,800.00 to $281,200.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.