Public Relations/Media Manager (Marketing)

Job Summary:

The Public Relations/Media Manager, in coordination with appropriate Saint Louis Science Center (SLSC) staff, supports the SLSC mission by developing and managing media communications, change/crisis management, community affairs and public relations to create and maintain a favorable public image for SLSC. Responsible for seeking out public image/media opportunities and writing media releases to shape the public perception of SLSC, increase awareness of its mission and goals, and maintain the organizations image and identity.

The Public Relations/Media Manager will assist in strategic communications that support the overall objectives of SLSC, from concept formation and message development to delivery, and results evaluation and improvements for all audiences ensuring consistency with key messages and branding.

This position elevates the organization and brand awareness and reinforces the organizations image by developing effective brand marketing and public relations materials.

Essential duties and responsibilities:

Work with Managing Director to develop and implement communications and public relations plans, to leverage communications/PR efforts and support overall marketing efforts to enhance the Science Center's presence in the market place

Identify opportunities to develop relationships with community partners to improve company-community engagement and encourage employee participation to support community outreach programs and charitable initiatives.
Ability to deliver clear concise messages when needed, on or off camera.
Experience with crisis management communications
Write press releases and prepare information for the media.
Assist with writing advertising, membership, online, collateral and other material copy as needed.
Respond to information requests from the media.
Help internal clients communicate effectively with the public.
Help maintain organization's image and identity.
Draft speeches and arrange interviews for an organization's top executives.
Evaluate advertising and promotion programs to determine whether they are compatible with organizations public relations efforts.
Assist the Managing Director with media partnerships.
Represent SLSC at community events, including evening and weekends as needed.
Other duties as assigned.

Analysis/Research:

Collect media data to review, develop and disseminate relevant reports to help influence appropriate content according to site visitation patterns.
Study marketing trends and recognize opportunities for media and public relations improvement.
Provide monthly reports on media-related activities as requested.
Work with digital marketing coordinator to keep abreast of social media/digital best practices and monitor peer institutions' social media platforms /connected device presence.

Content Management:

Work with social team (to be developed) to create public relations content for feeds on various social media platforms.
Work with digital marketing coordinator to utilize content management system (Drupal) to provide communications content for social channels with the goal of maximizing traffic and usability.

Cross-functional Relations:

Work with other teams to develop PR stories and pitch to media channels.

Project Coordination:

Ability to successfully manage multiple projects simultaneously and under stringent deadlines.
Develop monthly reports on media/PR performance.