Relationship Management Digital Content Marketing Manager (Finance)

Description

About A&M

Companies, investors, and government entities around the world turn to Alvarez & Marsal (A&M) for leadership, action, and results. Privately held since its founding in 1983, A&M is a leading global professional services firm that provides advisory, business performance improvement and turnaround management services. When conventional approaches are not enough to create transformation and drive change, clients seek our deep expertise and ability to deliver practical solutions to their unique problems.

With over 10,000 people across four continents, we deliver tangible results for corporates, boards, private equity firms, law firms and government agencies facing complex challenges. Our senior leaders, and their teams, leverage A&M's restructuring heritage to help companies act decisively, catapult growth and accelerate results. We are experienced operators, world-class consultants, former regulators, and industry authorities with a shared commitment to telling clients what's really needed for turning change into a strategic business asset, managing risk, and unlocking value at every stage of growth.

Global Transaction Advisory Group

A&M's Transaction Advisory Group (TAG) has an exciting opportunity to join a growing team in New York, NY. TAG is a subsidiary of A&M, an established leader in providing global leadership and advisory services to a variety of diverse industries. A&M TAG is seeking a Digital Content Marketing Manager to grow corporate relationships and market share.

What will you be doing?

Role Description:

• Digital Content Manager will report directly to the Global TAG Head of Relationship Management and the Senior Director of Marketing .

• Digital Content Manager will focus on digital content development and will develop and execute content and campaign strategies that enhance brand awareness, support relationship manages and drive business growth.

• Digital Content Manager will need to possess creativity and analytical skills to utilize data and insights to drive meaningful and unique content across our channels.

• Digital Content Manager must understand account-based marketing. Will need leverage ABM to drive targeted content & campaigns.

Principal Responsibilities for TAG US and Global TAG :

• Own Social Media Management

• Own and manage our social media platforms employee advocacy programs. Developing content strategies for leaders utilizing the program and managing library of content available to employees in the system.

• Develop and execute content strategies for A&M social media platforms to increase engagement and followers.

• Provide actionable recommendations to improve campaign effectiveness and audience engagement.

• Conduct competitive analysis to benchmark social media performance against industry standards and competitors.

• Establish and track KPIs specific to social media goals (e.g., follower growth, sentiment analysis).

• Track and report on the ROI of organic social media effort s.

• Support Content Creation & Management

• Plan, manage and support writing of content including blog posts, articles, reports infographics and video scripts.

• Manage and maintain Global TAG content calendar to ensure consistent and engaging content.

• Work with design to ensure all reports, infographics, videos, and campaigns are visually strong and brand compliant.

• Track and report on the ROI of all organic content efforts.

• Demand & Lead Generation Campaign Creation

• Partner with Senior Director of Marketing and use data insights to design and execute campaigns that generate leads and drive demand for products or services.

• Partner with key stakeholders to evolve CRM to better track leads and evaluate performance of demand-generation initiatives.

• Thoroughly understand client journey and sales funnel to identify trends, opportunities, and behaviors to better inform marketing strategy

• Web Development & Management

• Manage and support publication of high-quality, relevant, SEO-friendly content.

• Ensure all content and landing pages for Global TAG are consistent with regards to branding, tone & messaging

• Partner with team to implement heatmaps and behavior tracking tools to help identify user behavior on website.

• Recommend updates to maximize content & landing page performance.

Qualifications:

• Minimum three to five years marketing related work experience - preferably in content marketing, digital marketing or demand generation.

• Proven track record of managing successful content campaigns resulting in marketing qualified leads

• Familiarity and experience with various marketing technology/ tools including CRM (i.e. Salesforce.com) , CMS - content management system and analytics tools

• Strong communication (written and verbal) skills

• Strong interpersonal and teaming skills

• Self-motivated and inquisitive

• Comfortable with multi-tasking with minimal direct supervision

• High degree of proficiency in using Microsoft Office applications including power point, word and excel

Regular employees working 30 or more hours per week are also entitled to participate in Alvarez & Marsal Holdings' fringe benefits consisting of healthcare plans, flexible spending and savings accounts, life, AD&D, and disability coverages at rates determined from time to time as well as a 401(k) retirement plan. Provided the eligibility requirements are met, employees will also receive a discretionary contribution to their 401(k) from Alvarez & Marsal. Additionally, employees are eligible for paid time off including vacation, personal days, seventy-two (72) hours of sick time (prorated for part time employees), ten federal holidays, one floating holiday, and parental leave. The amount of vacation and personal days available varies based on tenure and role type. Click here for more information regarding A&M's benefits programs.

The salary range is $125,000 - $150,000 annually, dependent on several variables including but not limited to education, experience, skills, and geography. In addition, A&M offers a discretionary bonus program which is based on a number of factors, including individual and firm performance. Please ask your recruiter for details.