Marketing Manager (Marketing)

The Marketing Manager is responsible for implementing Archbright's marketing strategy, including executing marketing campaigns and events, ensuring Archbright is communicating the right messaging to attract and retain prospects and members, representing the marketing team to cross-functional groups (including sales, content team, and member services operations), updating leadership on the progress of marketing programs, and reporting the results of campaigns and projects.

The Marketing Manager will work daily with a variety of cross-functional stakeholders in a high-visibility role.

This role is located in the Seattle area and candidates must be located within commuting distance from Seattle.  Work can be performed remotely, with travel to Seattle and the surrounding area approximately monthly for in-person events, team meetings and Archbright conferences.

Applicants must be authorized to work for any employer in the US. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Essential Responsibilities and Duties:

• Strategize, develop, execute, and optimize online and offline marketing campaigns across all marketing channels (email, search, display, social, direct mail, web).
• Develop creative assets to support marketing channels and campaigns (email, search, display, social, direct mail, web).
• Develop, coordinate, and manage all events that Archbright hosts or sponsors.
• Collaborate with sales team on development of lead generation and lead qualification strategies for membership and for-fee services. 
• Partner with marketing, sales, HR advisors, and service delivery teams to develop marketing assets and curate compelling content for campaigns. 
• Support product manager on execution of mozzo go-to-market plan.
• Leverage HubSpot CRM, automation, and analytics tools to enhance communications for customer engagement, conversion, and retention. 
  • Ensure development of compelling email campaigns to acquire, engage, and
    retain customers.  
    • Drive email with content, relevancy, smart segmentation, and personalization. 
    • Manage the development of promotional email marketing campaigns, annual calendar, testing plans, and prioritization. 
    • Monitor performance of email campaigns and implement strategies for optimization. 
    • Maintain and enhance website to bring simplicity and user friendliness while adhering to brand guidelines. 
    • Translate high-level, cross-functional requirements and implement in website platform.
    • Monitor web traffic, performance, and capacity to identify, prevent, and
      resolve issues.
    • Ensure all content is current, accurate, and in compliance with any regulatory requirements as they pertain to the digital content.

• Manage and coordinate workstreams of any external marketing and creative partners.
• Monitor execution and performance of current campaigns, updating scorecard and providing analysis on KPIs.
• Understand and stay current on industry trends and best practices in digital marketing and lead generation. 
• Analyze and report on the performance of marketing campaigns, providing strategic recommendations based on analytics and successes, as it relates to Archbright's business plan and current market demands. 

Essential Qualifications for the Role:     

• Self-motivated, able to work autonomously and collaboratively, and proactively communicate across teams, departments, and organizational levels.
• Strong marketing acumen – including digital marketing, analytics, content marketing, events, ecommerce, and lead generation.
• Demonstrated experience managing vendors and agency partners.
• Solid project management and organization skills with the ability to independently manage multiple initiatives at once.
• Ability to analyze data and use it to inform decisions and strategies
• Excellent interpersonal, written, presentation, and verbal communication are required.
• Tenacity, curiosity, and the ability to approach challenges with a growth mind-set.
• Ability to work in a dynamic, fast-paced environment.
• Enthusiasm and experience working alongside experts from across the organization.

Other Archbright Qualifications and Duties:

Qualifications: 

• Excellent written and verbal communication skills for both internal and external audiences. 
• Proficiency in working independently and as part of a team.
• Ability to hold oneself and others accountable to expectations and due dates.
• High tolerance for change, with an openness to organization change, continuous improvement, and a willingness to learn new skills. 
• Participate in Archbright connection and communication experience including creating and working on quarterly objectives, 1:1s with manager, weekly check-in, and team, department, and company meetings.

Duties:

• Adoption of Archbright GIFTED Values (Grit, Inclusion, Fun, Transform, Engage, and Deliver).
• Support of the IDEAL commitment to stated outcomes and support achievement of IDEAL principles of Inclusion, Diversity, Equity, Accessibility and Leadership.

Position Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Education and Experience: 

• Required: Bachelor's degree or higher in Marketing or related field. Experience can substitute for education. 
• Experience: 4 years required, 1 year with HubSpot.
• Preferred:  6 years of progressive experience in marketing

Technical Skills:

• Required: Excellent MS 365 experience, particularly Outlook, Word, Excel, PowerPoint, Teams; Proficiency in HubSpot CRM (Sales & Marketing Hubs), and Adobe Creative Suite
• Preferred: Experienced in Email Marketing, Web and Social Paid Ads, Search Optimization, and Website Platforms.
• Preferred: Working knowledge of HTML, CSS, JavaScript, responsive designs, dynamic content, and ecommerce best practices.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this Job, the employee is regularly required to lift and/or move up to 25 pounds. The employee may need to sit for extended periods of time utilizing eyes, fingers, hands, arms, to use mouse, keyboard, and monitor.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

While performing the duties of this job, the employee is regularly exposed to computer monitors and shared workspaces, if/when required to work from a shared office space.

The hiring salary range for this position is $102,704-125,527.  The full hiring range for this role is $91,297-$136,945 annually.  Archbright Keystone is our Total Rewards program for our most valuable assets - our people. These benefits have been carefully chosen and put in place because together they support the harmony of work and life. They include generous front-loaded Paid Time off (PTO), 11 paid holidays, subsidized medical, dental and vision benefits, hybrid and remote work (dependent on position and member need/timing), 401K with employer match, short- and long-term disability, life insurance, employee assistance programs and more! 

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Archbright believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. This position description is designed to outline primary duties, qualifications, and job scope, but not limit our employees nor the organization to just the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of the company.