Social Media Coordinator (Finance)
Nemours is seeking a Social Media Coordinator to join our Nemours Children's Health team in Orlando or Jacksonville, FL.
The Social Media Coordinator is responsible for supporting the team in creating, managing, and adapting content for use in social media campaigns and the Nemours Blog. The ideal candidate will be well versed in Facebook, Instagram, Twitter, and LinkedIn, and should understand how each platform can be leveraged to reach specific audiences. The Coordinator supports the Social Media Specialist and Manager in the day-to-day implementation of social media posts and is responsible for analytics reporting.
Essential Functions
1. Social Media Content Development: Support the social media team in the day-to-day messaging, monitoring, and moderation of Nemours' social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and additional channels as needed.
2. Campaign Performance: The Coordinator serves as the team's expert responsible for the daily tracking, monitoring, and reporting of social media campaigns.
3. Lead Generation and A/B Testing: Actively test new channels, messaging, copy, audiences, creative, and landing pages to increase ROI and drive incremental conversions.
4. Social Media Optimization & Analytics: Implement best practices for social listening, uploading, tagging, reporting, and custom audience development.
5. Team & Enterprise Collaboration: Work closely with marketing and communications colleagues and colleagues in the Center for Healthcare Delivery and Innovation (CHDI) group and collaborate with other teams and departments to ensure alignment with Nemours initiatives. Approach work with a can-do attitude that reflects Nemours Standards of Behaviors.
6. On-Site Events Support: Attend specified events and capture photo/video content for social media as needed.
7. Maintain the Boosted Posts Budget: Identify and recommend organic content to boost on Facebook and Instagram.
Requirements
Bachelor's Degree
One to three years of experience
