Director, Media Activation - Display & Social (Finance)

***This role is based at our corporate office in McLean, VA***

As a Director of Media Activation and Channel Strategy on the Americas Marketing team (which ladders into the broader Commercials Services team), you will work alongside teams such as revenue management, sales, and analytics which serve as the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the Media Activation team reporting to the Senior Director, Media Activation, you will manage the deployment of a large discretionary budget for Hilton Advance, geared at driving brand health, bookings, consideration, and awareness for our 6,100 hotels across the US, Canada, and Caribbean and Latin America.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Build cohesive media strategies and plans that deliver awareness, consideration, and bookings
• Provide leadership support to the display, video and social media functions while also being a subject matter expert and coach to fellow team members across the Region and the Marketing & Loyalty organization
• Work with the Americas Marketing leadership team to deliver revenue for all Americas hotels, managed and franchised, and contribute to the performance narrative delivered to partners

How you will collaborate with others:

• Coordinate with partners to affect prioritization across creative, measurement and technology, ensuring performance of campaigns across digital and video platforms
• Align with the agency partner(s) and Global Media to develop integrated media plans that have an impact on the brand health and the business
• Lead agency teams by providing and upholding clear goals, standards and desired outcomes for Hilton media strategy

What you will take ownership of:

• Oversee the daily team operations and ensure high quality output while fostering an environment of test and learns to future proof the work
• Utilize findings from Marketing Mix Modeling outputs, and other measurement tools, to develop storytelling materials that help partners understand the commercial impact of our initiatives
• Analyze the performance of media initiatives, and provide optimization recommendations to improve results and ROI
• Manage the respective budgets across media and technology, ensuring resources are allocated to achieve business goals

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Ten (10) years of professional experience
• Five (5) years of people management experience
• Five (5) years of experience working in media platforms, media measurement, media strategy or media planning
• Experience using data, analytics, customer insights, and different parts of the business to make plans and implement strategies
• Travel 30%

It would be useful if you have:

• Experience in both agency and client side
• Hospitality or similar experience
• Experience working and navigating a large, matrixed organization

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.